Rosen Real Estate | PROPERTY SEARCH


Selling

A guide to selling your home



You won't just like our work, you'll love it.

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My real estate business has been built around one guiding principle: It's all about you.

It's all about you.

How much is your home worth?

My focus is on your complete satisfaction. In fact, I work to get the job done so well, you will want to tell your friends and associates about it. Maybe that’s why more than 50% of my business comes from repeat customers and referrals.

In order to ensure that you are getting the most out of your home, it’s a good idea to consult with a real estate agent. I can help you by finding comparable homes that have either just been sold or are currently on the market, then use this as a baseline to determine fair market value of your property. This helps to guarantee that you will make as much as possible from the sale of your home.

Exceptional customer service is our main focus and we will go above and beyond to make our customers happy!

To increase the visibility of your home, we don’t just advertise on MLS; we will post your home on several hundreds of websites and on at least 12 additional specialty sites, including sites that pull from the MLS to ensure maximum exposure. We also design Flyers, postcards, virtual tours and many other creative 
sources. We will send you biweekly listing reports from the different sites so you can see how many people are viewing your property.

I will work with you to determine the value of your home, the ideal listing price for the market, and increase its visibility on the market.

Knowing the right price.

Pricing your property competitively will generate the most activity from Agents and Buyers. Pricing your property too high may make it necessary to drop the price below market value to compete with new, well-priced listings.

how to attract buyers to your property.

experience the rosen real estate difference.

What to expect from your selling experience with us.

Communication.

Your needs always come first. I will provide the service we agree to and communicate in the ways that work for you, whether once a week, once a day, by phone, email or text message.

That’s how we’ll do it.

You’ll always be kept in the loop. From listing to closing, you’ll know the status of our marketing efforts, the offers on the table and the steps leading to a successful closing once an offer is accepted.

Experience & Expertise.

The complexities of your real estate transaction will be well-handled. Smoothing the way for your listing and sale, I will capably remove many potential challenges before they have the opportunity to appear.

Marketing.

Your home will get the exposure it deserves. My marketing systems maximize your property’s exposure to buyers. Neighborhood tracking tools and automated buyer calling systems allow me to reach active buyers who want to know about your listing.

Pricing.

Your home will be priced right, adjusted as needed and sold as quickly as possible. With a keen understanding of both the big picture and the very latest local and neighborhood listing and sales data, the information you need is at my fingertips.

Staging.

Homes sell because of correct pricing and great presentation. I know what it takes to make the terrific first impression that will get your home sold.

Satisfaction.

I’ll guarantee your satisfaction. Our relationship is dependent on meeting and exceeding your needs. We identify those needs together, and my cancellation guarantee protects your right to end our relationship if you’re disappointed.

Top 10 tips for Sellers.

let's make this process easy & profitable.

  1. Hiring Joe as your agent! It’s important to have an educated and experienced agent to sell your home. Someone who understands your needs and communicates with you from the beginning to end. Whether you want a quick sale, the highest price possible or both, it’s crucial that your agent is with you every step of the way.

  2. Know your current market. Whether the market is in your favor or not you must be educated before selling you home. Joe can find comparable homes in real estate databases but it also as important that you do your own research and know what homes are selling for in your neighborhood so when you decide on a price, both you and your agent are on the same page.

  3. Understand a high list price is not always the best strategy when selling a home. Certainly, both you and Joe want to sell your home at the highest value possible. However, listing a home for too high a price will keep it on the market longer. The longer your house stays on the market the more negotiation room a buyer has. ( Even if you list your home below market value, there is no fear of under-selling your home because you may receive multiple offers which in turn push home value back up.) The reality is a house is only worth what a buyers willing to pay for it.

  4. Look up how much you owe on the mortgage. This will lay out what strategy is best for selling your home. If you owe more than the market value then the house is under water. The process for short sales and equity sales are different. Moreover, depending on the market, Joe can discuss if selling now is the right option for you.

  5. Walk through your house and make a list of all the things that need to be fixed. Things such as a leaky faucet, loose door knobs, and patching up holes are easy fixes but if not taken care of, will distract buyers from seeing the house for all it’s potential. Keep your home as clean and as neutral as possible when preparing to sell. This will help the potential buyers envision the space as their own rather than get tied up in taste specific décor.

  6. Discuss with Joe before making any major improvements. It’s important to have curb appeal and an updated kitchen but Joe will advise you if your home needs improvements, and if so, what improvements are most attractive to buyers.

  7. Keep your schedule flexible for viewings. The more your house is open to be viewed, the higher the chance of getting offers. If you have pets that live on the house, you should be prepared to find daycare with a friend or neighbor, especially for open houses.

  8. Don’t let small things get in the way of a major deal. During the negotiations buyers may ask to keep the appliances, the custom curtains, or mantel piece. If it Is not a family heirloom then be open to negotiate. If it; something you cannot part with, such as an expensive chandelier, put in a replacement before listing the house. These small fixes and compromises can be the difference in closing the sale or having to start the process all over again.

  9. Separate your emotions from selling the house. Of course, it was your home for many years and therefore you have many memories in a new home. The sale of your home should be done with the same consideration as any major business deal.

  10. Keep your home as clean and as neutral as possible when preparing to sell. This will help the potential buyers envision the space as their own rather than get tied up in taste specific décor.

Closing 101

The closing process finalizes the sale of your home and makes everything official. Also known as settlement, the closing is when you get paid and the buyer receives the deed to your home.

Here are a few things to bring to the closing:

  • House Keys

  • Garage Door Opener(s)

  • A Picture ID

What can you expect?

  • The closing agent will look over the purchase contract and identify what payments are owed and by whom; prepare documents for the closing; conduct the closing; make sure taxes, title searches, real estate commissions and other closing costs are paid; ensure that the buyer’s

  • Title is recorded; and ensure that you receive any monies due to you

What are your costs?

  • We will send you a net sheet from the title company with estimated costs to help you prepare before closing

Sellers commonly pay the following at closing:

  • Mortgage balance and prepayment penalties, if applicable

  • Other claims against your property, such as unpaid property taxes

  • Unpaid special assessments on your property Document stamps (or taxes) on the deed

  • Real estate commission

  • Legal fee or title insurance premium


After the closing, make sure you keep the following for tax purposes:

  • Copies of all closing documents

  • All home improvement receipts on the home you sold

Tips to prepare for closing

Your needs. Your dreams. Your concerns. Your questions. Your finances. Your time. Your life.

My focus is on your complete satisfaction. In fact, I work to get the job done so well, you will want to tell your friends and associates about it. Maybe that’s why more than 50% of my business comes from repeat customers and referrals. 

Good service speaks for itself. 

I’m looking forward to the opportunity to earn your referrals too!

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